Sherwood & Associate have an experienced range of interpretative planners available to comprehensively meet clients needs.

‘Through interpretation, understanding; through understanding, appreciation; through appreciation, protection’

Tilden, Interpreting Our Heritage, 1957

Interpretation is one way in which the interest, significance, value and meaning of a heritage asset is communicated to the public. Interpretation has its origins in the museums sector and has now become a universal feature of the presentation of heritage sites and cities to the public. We believe that to connect with an audience, interpretation must:

• provoke their attention;
• be pleasurable;
• be interesting and meaningful;
• be well-organised and easy to use and understand; and
• have a clear theme or idea to communicate.

We believe that effective interpretation can:

• contribute to the visitor’s understanding and appreciation
• reduce damage and wear and tear at sensitive sites and localities
• tackle issues that may be affecting the quality of the visitor experience and the quality of life for local people
• attract and disperse visitors within the destination to spread the economic benefits more widely
• encourage visitors to visit the parts of the destination that are best able to handle them.

Sherwood & Associates have a team of specialist designers who can deliver clients exciting , dynamic solutions to all their interpretative needs.