Project Description
The Cliffs of Moher Visitor Centre is one of the most popular visitor attraction in the country.
In partnership with Tourism Development International, Sherwood & Associates prepared the Business Plan for the project and co ordinated the application for funding to Failte Ireland which was successful in securing the € 10 million grant. A team of consultants worked on the project and fed inputs into the Business Plan. These included; Architects, Researchers, Quantity Surveyors, Engineers, Landscape Specialists, Interpretive Consultants.
The Business Plan covered areas such as:
- Detailed Market Research
- Current Situation Analysis
- Current & Future Market
- Project Development Potential
- Potential sources of Funding
- Options for Management Structures
- Financial Projections
- Economic Impacts
- Audience Development Strategies
Sherwood & Associates worked closely with the team and prepared all the relevant documentation to provide Failte Ireland with a Business Plan that was not only deliverable but could also provide the necessary impacts to justify the magnitude of investment. The project has been highly successful and is continuing to meet its commercial targets.
